Utori is a new Japanese jewelry brand built around baroque pearls, the irregular pearls traditionally rejected by the industry. At the center of the project is a fully custom e-commerce website, built on a headless Shopify architecture: a fast, design-driven shopping experience in both Japanese and English, with local and international payment methods integrated from launch. All product and lifestyle photography featured on the site was shot by our team. Having supported the brand from day one, we also designed its logo and brand identity. To drive the brand's first wave of customers, we ran Meta and Google Ads campaigns targeting both the Japanese and global markets. The result is a young brand entering a traditional industry with a distinctive identity and a direct-to-consumer channel it fully owns.

utori.jp